AOL's CMO Allie Kline talks strategy, content and code

Marketing, says AOL's CMO Allie Kline, is an industry constantly in flux.

See also: The CMO behind Equinox's bold and provocative ad campaign

Particularly now, as marketing goes through what Kline refers to as an "era of disruption," it is more crucial than ever before to keep a close eye on what audiences care about — and how your business can seamlessly adapt to those trends.

AOL has come leaps and bounds from the days of sending out trial CDs to everyone with a mailbox. High-profile acquisitions of content powerhouses Huffington Post and TechCrunch and a focus on commitment to customers have influenced AOL's marketing focus in recent years, among other factors. Read more...

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