Why Apple Is Making a Big Push for Business Customers

Tim Cook didn't want to work at Apple at first. He just thought it was worth his time to go in for an interview and meet the company's visionary founder, Steve Jobs. Then Cook heard the pitch from Jobs.

"All of the sudden, he's talking about his strategy and his vision," Cook recalled in a wide-ranging interview with Charlie Rose that aired Friday. "What he was doing was going 100% into consumer when everybody else in the industry had decided you couldn't make any money in consumer so they were headed to servers and storage and the enterprise.

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