Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty​

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty​


When you wrap a gift in fancy paper, the last thing you want is ugly pieces of tape stuck all over it. That's why 3M created its Scotch-brand tape that's nearly invisible, and a selling point that Hamburg-based ad agency Kolle Rebbe perfectly drove home with this clever packaging for the product that looks like a completely empty box.


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