10 unbelievable GUINNESS WORLD RECORDS™ titles broken by companies

Imagine being involved in the world’s largest ever pillow fight, or having your ears blasted during the loudest crowd roar ever recorded.

Publicity events are rarely as fun, memorable and effective as those involving a Guinness World Records record attempt. And throughout its 60-year history, Guinness World Records unique fact-keeping has been harnessed by companies looking to attract media attention for their product or cause.

The company has helped brands and businesses both big and small to create record-breaking campaigns, enabling them to engage face-to-face with an audience at live events, as well as through irresistible viral content. Read more...

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