The first TV ad for the Apple Watch is so very Apple

The first TV ad for the Apple Watch has arrived — and it's 60 seconds of exactly what you'd expect from the company.

Against a stark white background, punchy music and no voiceover, the ad highlights the many capabilities of the much-hyped Apple Watch. It walks us through the many style options for the smartwatch and plays up the versatility of the 38 band options, which range from sporty, vibrant colors to classic stainless steel and leather.

See also: Here are all of your Apple Watch options

The watch faces change from a Mickey Mouse option to a standard analog aesthetic, and the ad shows how its features — taking phone calls, checking a flight's status, listening to music, monitoring a calendar and tracking your daily movements and heart rate right from your wrist — can be incorporated into daily life. Read more...

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