Netflix is now in 36% of homes across the United States

Nielsen released its 2014 Total Audience Report on Wednesday, and it highlighted something many already assumed: Americans are growing increasingly enamored with streaming services like Netflix and Hulu.

More than 40% of U.S. homes now subscribe to a streaming service, according to the report. The biggest chunk of that, of course, is Netflix, which is in 36% of homes across the United States. Netflix is trailed by Amazon Instant Video, which 13% of U.S. households subscribe to. (Amazon Instant Video comes free with Amazon Prime, so it is unclear if all subscribers are using the platform for video streaming. Still, bottom line: Netflix is the dominant force here.) Read more...

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