UK voters, you're about to get bombarded with targeted ads

Picture this: It's 16 April 2015. You're a male iPad owner sitting on your sofa in your flat in BH24, watching the televised political debates. You've just Tweeted an angry response to a comment David Cameron has made. Moments later a sponsored Tweet from the Labour party shows up in your Twitter timeline urging you to join its #forthemany campaign

That ad you've just seen is not a coincidence. Twitter's current advertising platform means it is totally possible — in a way that it never was during the last UK election in 2010 — for this kind of ultra-specific ad targeting. Your postcode, the device you use, the content of your Tweets, what you're watching on TV — all this data can be considered by the political parties when tailoring their Twitter ad campaigns Read more...

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