Startup aims to end the stigma of booking hotels by the hour

Many hotel rooms sit empty during the day, and there's a startup that wants to fill them.

HotelsByDay thinks there's a big opportunity to serve business travelers who want to take a nap or work between meetings, and leisure travelers looking for downtime — or maybe a quiet place to relax with the kids.

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But gaining acceptance of daytime hotel rentals may be a challenge. Renting rooms by the hour may be a business — one that tends to tie in with the oldest profession. But is the market large enough?

"We think there is a stigma in the industry," HotelsByDay co-founder Yannis Moati told Mashable. "And we've structured the whole company around moving away from this. Read more...

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