Imagine Dragons makes history with first live ad during Grammys break

Imagine Dragons had the performance of the night at last year's Grammys with their Kendrick Lamar collaboration. This year, they pulled off the most-memorable commercial with the first-ever live Grammys ad — an elaborate stunt aired in real-time.

Instead of eight 30-second ads, Target opted to give music fans #MoreMusic with their allotted ad time. The four-minute performance of "Shots" in Las Vegas incorporated a 360-degree screen, LED jewelry on fans, helicopter footage and 22 cameras.

See also: The first-ever selfie stick station hits the Grammys red carpet

"We’re trying to push the boundaries of what you can do with technology," Imagine Dragons front man Dan Reynolds told Mashable. Read more...

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