Mobile charger maker Mophie evokes God in its first Super Bowl ad

Expect to see boldface names galore appearing in commercials during Sunday’s Super Bowl XLIX, like James Bond, The Dude, Kim Kardashian, Pac-Man, Brett Farve, Adriana Lima and other lingerie-clad supermodels.

How does any advertiser, especially a newbie like portable smartphone charger brand Mophie, make a splash against star attractions like that?

One word: God.

It’s all in the reveal, with the 30-second ad building up to a final scene in which Mophie and its ad agency Deutsch L.A. hammer home a simple but instantly recognizable point: when your smartphone dies, the world goes to hell in a hand basket. Read more...

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