The Unlikely Story of How Baseball Card Design Shaped Modern Fandom
https://www-newz.blogspot.com/2014/12/the-unlikely-story-of-how-baseball-card.html
Yesterday a 91-year-old former executive at the baseball card company Topps passed away in Long Island. You might not know Sy Berger's name, but he was the person who turned baseball cards into a phenomenon—and, in some ways, defined baseball fandom. And he did it with design.
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