How to turn your entire team into brand evangelists

This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

See also: How to successfully manage startup offices across multiple countries

Consumer advocacy is crucial to growth — a fact that leads many companies to outsource their brand evangelist program. But most companies don't need to farm out their loyalty; it can emerge from its own happy, passionate employees

But where are these magically enthusiastic employees? One survey cited that only 13% of workers worldwide reported feeling "engaged" at work. In the United States, people are more likely to hate their job than not. Building a smart team of employees that are capable in their roles — and also capable evangelists — seems like a tall order Read more...

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