First Look Media's social media newsroom is here, reported.ly

After a rough month, First Look Media finally has some good news.

The media and tech startup from eBay founder Pierre Omidyar has a new real-time newsroom, and it is called reported.ly

See also: First Look Media sounds like a gigantic mess

Real-time news teams that use social media to compile stories as they happen have become a common feature of modern newsrooms. Reported.ly appears to follow in that notion, but in its own way: It will apparently publish only on social platforms, not on its own website.

Editor in chief Andy Carvin illustrated this in a blog post on Medium:

We don’t try to send people away from their favorite online communities just to rack up pageviews. We take pride in being active, engaged members of Twitter, Facebook, reddit — no better than anyone else there. We want to tell stories from around the world, serving these online communities as our primary platforms for reporting — not secondary to some website or app. Forget native advertising — we want to produce native journalism for social media communities, in conjunction with members of those communities. Read more...

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