Why having a mobile site is now even more important

In the last few years, Google has been communicating the need for mobile ready sites. Forward-thinkers are already reaping the benefits of creating a mobile-friendly website. If your company hasn't taken the plunge, Google has publicly stated its intent to make mobile-friendly websites standout in its search results, which may lead to a new ranking factor. Google has always strived for the best user experience and, clearly, mobile-friendly websites are front and center when mobile search volume is starting to pull ahead of desktop search.

Ultimately, Google can't control whether a website is mobile-friendly or not. It also takes time to develop a mobile ranking factor that provides the best user experience and doesn't alienate important websites that may not have become mobile-friendly yet. With this challenge in mind, Google began testing an icon that alerts users to mobile-friendly websites in their search results. This icon may prove to be valuable in driving search traffic to mobile-friendly websites. Along with the trend of mobile search growth, it is imperative that every website implements a mobile-friendly website. Read more...

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