Twitter's 'Buy' button gets its first holiday promotion

Twitter will give its new "Buy" button a real-world workout with its first holiday promotion.

Starting Thursday, AMC Theaters will offer a $30 gift card via its Twitter account, which has more than 251,000 followers, and Promoted Tweets. Those who click the tweet with the Buy button will be led to a landing site where they can enter credit card information. After purchase, the card will be mailed to their home (or the home of the recipient, if it's a gift) within five to seven days

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Buyers will also receive a voucher for free popcorn at the theaters if they purchase the gift card. Read more...

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