TripAdvisor's 'Just For You' Feature to Offer Curated Results

TripAdvisor unveiled on Tuesday its "Just For You" feature, which personalizes results based on user preferences.

The company aims to shift its customers away from a one-size-fits-all search experience, and bring them results that adapt and improve over time based on the user.

See also: Study Will Make You Question Prices on Travel Websites

"Just For You" recommends hotels based on personal data, such as where users have previously traveled. New search results will also vary depending on selected travel preferences, previous searches on TripAdvisor.com and the user's reviews of places at which they've stayed Read more...

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