The Ad Industry Has Made Peace With Crowdsourcing

There are hordes of talented people out there just itching to be modern day mad men, willing to work on the cheap and on the fly. So how about it, Fortune 500 companies? Ready to turn your precious brand over to a stranger?

Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season

See also: 'Jem and the Holograms' Movie Has Truly Outrageous Crowdsourcing Twist

Crowdsourced advertising, they say, isn’t just for the Super Bowl anymore. Read more...

More about Advertising, Crowdsourcing, and Business