New Croissant-Hybrid 'Baissant' Brings Crumbs Bakery Back to Life

When Crumbs announced it would be reopening with a new hybrid food item on the menu, Mashable just had to get the flaky low down

In July, Crumbs abruptly closed all 48 of its U.S. shops due to serious financial difficulties. But with the help of a few cupcake-loving investors, the chain was acquired in a Chapter 11 process by the Lemonis Fischer Acquisition Company, LLC — co-owned by Marcus Lemonis, the host of CNBC's The Profit

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The bake shop reopened on Oct. 14 in New York City, with future plans to reopen 24 stores across the U.S

The Crumbs revival comes with a new menu breakfast item: the curiously-named "baissant." Lemonis tells Mashable that the "baissant" is made with both bagel and croissant doughs which are interwoven and baked. The bagel-croissant debuted alongside other items, including the "crozel," a pretzel-croissant hybrid. Read more...

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