Tim Cook Invokes Steve Jobs' Classic 'One More Thing' for First Time

Apple's late cofounder Steve Jobs was known for ending his public presentations by acting as though the event was over and then saying, "One more thing" before revealing a new innovation.

Apple CEO Tim Cook finally grabbed the Apple mantle of innovation by using the phrase to unveil the Apple Watch on Tuesday.

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"We're not quite finished yet…we have one more thing," Cook said, drawing applause from the audience, filled with journalists and industry experts who were very well aware of the tribute to Jobs and what it meant for Apple and Cook as the new leader ushering in the company's new era. Read more...

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