How Apple Traded Magic For Surprise
https://www-newz.blogspot.com/2014/09/how-apple-traded-magic-for-surprise.html
If you had a working internet collection and the capacity to Google before yesterday, you'd already seen the iPhone 6 and 6 Pro in full detail. The Apple Watch, though, remained a mystery until the end. How'd Apple keep the secret? By sacrificing a small part of its magic. And by putting itself at risk.
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