Beyond the Reality Distortion Field: A Sober Look at Apple Pay

For most, Apple Pay was the dullest of Apple's three major announcements last week, trailing behind the Apple Watch, and the two iPhone 6 models in terms of world-shakingness

Yet Apple Pay could potentially kick-start the mobile payment business the way the iPod and iTunes launched mobile music 13 years ago. Once again, Apple is leveraging its powerful brand image to bring disparate companies together all in the name of consumer convenience. That's the hype, anyway. As usual, Apple's lack of detailed information combined with its penchant for hyperbole make it hard for the average person to glean accurate information Read more...

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