Apple Looks to Fashion World for iWatch Rollout

As intrigue builds around the mystery wearable product Apple is rumored to be launching next week, a new thread has been added to the story: high fashion

According to a new report, fashion journalists have been invited to Apple's Sept. 9 event, a move that hints that the rumored iWatch will not only be targeted toward gadget geeks, but to mainstream, fashion-conscious consumers as well

See also: Apple iPhone 6 and iWatch Rumor Roundup

In a report from Reuters, a Marie Claire magazine staffer, and Apple event first timer, assumed that her invitation was linked to a wearable device release, saying, "This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines." Similarly, the editor of fashion news website Fashionista was also invited to the event, according to the report Read more...

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