Apple and the Terrible, Horrible, No Good, Very Bad Day

Tim_cook_horrible_day

As Oscar Wilde might have put it: To lose one tech news cycle may be regarded as a misfortune. To lose two looks like carelessness


That's the state of affairs for Apple on Wednesday, when rival companies and the twitterati pounced on two embarrassing pieces of PR for the company. First, bendgate — a fast-spreading meme based on evidence that it is possible to bend an iPhone 6 Plus with your bare hands, and that it may not be the best idea to combine the oversized phone with tight jeans



There are all sorts of mitigating factors here, but the fact remains that the optics of this story are an absolute disaster for Apple — especially considering the similarly-sized Samsung Galaxy Note 3 retained its shape during a similar test. If you're about to take a plunge into the phablet world and you're looking at both of these devices, which would you choose based on a cursory glance at the news? Read more...


More about Apple, Tech, Gadgets, Iphone 6 Plus, and Bendgate

Post a CommentDefault Comments

emo-but-icon

item