Why the Ice Bucket Challenge Is a Watershed Moment for Facebook

The Ice Bucket Challenge has been a juggernaut this summer. Everyone in your Facebook feed — from Tim Cook to your parents — is pouring ice water on their heads to raise awareness and money for ALS research.

But besides the ALS Association, which has raised more than $15.6 million in just a few weeks, there has been another big beneficiary: Facebook.

See also: 21 People Not Strong Enough for the Ice Bucket Challenge

The social networking giant reported on Monday that 28 million people have "joined the conversation" by posting, commenting or Liking activity related to the Challenge. The trend has gone global: The most posts were in the U.S., but Australia came in at No. 2 and New Zealand at No. 3 Read more...

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