Why Advertisers Can't Wait to Get Their Hands on Your Selfies

"If I looked at two years of your photos, I could tell a lot about you," says Ditto Labs CEO David Rose. "I could see if you're a sports guy or a foodie..."

Rose isn't really interested in my photos, but he is interested in yours. By one estimate, consumers share some 1.8 billion photos every day. Hidden among many of those are hints about interest and brand affiliation. Advertisers and media companies are just waking up to this fact and are looking at ways to glean data from that trove of information. For social networks like Instagram, Pinterest and Snapchat, such a technology could be a game changer. Read more...

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