This Is What It's Like to Feed Thousands of People at a Music Festival

San Francisco's Outside Lands is a major destination for music lovers, but the fairgrounds also offer prime real estate for small businesses looking for awareness among the festival's 65,000 attendees.

This year, Azalina added the annual festival to her to-do list. And it couldn't have come at a busier, more stressful time, with her burgeoning food truck business and Whole Foods sauce line growing, as well as the construction of her brick-and-mortar restaurant and kitchen. Outside Lands is no easy pop-up to run, nor is it risk-free, but Tim and Azalina have decided to make a go of it.

"It's basically building a small restaurant from scratch in a day," says Azalina, not one to shy away from a challenge. But as she takes in the scene from her tent, she exclaims, "How can you not get excited?!" Read more...

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