Square Goes After Small Businesses With New Suite of Analytics Tools

Square has a new pitch for local businesses: more data for less money.

Square launched a suite of analytics tools on Thursday intended to help sellers track how their business is performing in real-time. The service, called Square Analytics, is free and integrates with Square's point-of-sale system.

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Merchants using Square previously had access to some basic data on sales trends, but the latest offering shows sellers which items are the most popular, who their new and existing customers are, how much those customers spend on average and how the store's sales compare to the industry average. Read more...

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