Report: Tumblr Is Growing, But Not Helping Yahoo's Bottom Line

Yahoo does not have a traffic problem. Neither does Tumblr. Yahoo does have an ad problem, though — and it's not clear whether Tumblr can do much to fix that.

Those are the takeaways from a new report from eMarketer in its first forecast of Tumblr's users and advertising prospects.

See also: Marissa Mayer's 2-Year Report Card at Yahoo: C-

The good news is that Tumblr is still growing. eMarketer found that Tumblr's number of monthly users increased by 46% in 2013, but that growth is set to trail off in the next few years. The site continues to skew young, with more than half of its users in the age groups of 18 to 24 or 25 to 34. Read more...

More about Yahoo, Online Advertising, Tumblr, Business, and Advertising