Pinterest Rolls Out Deeper Analytics for Businesses

Pinterest is showing it means business.

The social bookmarking service announced Tuesday that its new analytics tool is now available to businesses worldwide. With the tool, businesses can see detailed data on the number of users who engage with their pins as well as information on what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites.

See also: 30 Gorgeous Travel Locations: Most-Pinned Places on Earth

"We’re pretty excited about this because it's actually our first global business tool launch that we’re doing," Jason Costa, product manager at Pinterest, told Mashable in an interview this week. "We talk here at Pinterest a lot about the importance of the user experience and how the pinned side of the ecosystem is important to us. Businesses are equally and critically important to us as well." Read more...

More about Pinterest, Business, and Advertising