5 Business Lessons From a Goat Milk Soap Entrepreneur

PJ Jonas has probably told the story a few hundred times: One day, she was bathing her six kids in one bathtub when she looked at the ingredients on the soap she was using, and realized it was full of chemicals. At that point, most women would have resolved to buy a better soap. Not Jonas

"That's not me," she says. "I'm always investigating new things."

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That was in 2006. Jonas spent the next six months researching soap-making on the web. "There's a lot of information on the Internet," she says. "A lot is good, and a lot is bad." After experimenting, she came upon a winning formula that featured goat milk. Happily, there was a robust supply of goat milk nearby since the Jonases lived on a 3-acre goat-laden farm Read more...

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