Music Videos Aren't Enough: How MTV Plans to Lift Album Sales

When was the last time you watched a music video on television? The occurrences are few and far between for many music consumers, and this shift from fans viewing music videos on TV to fans instead watching them online on their own schedule is nothing new

But in the age of social media, streaming, downloads and YouTube, it's not enough anymore for musicians and their record labels to upload music videos, expect people to watch them amid the Internet raucous, and rely on this strategy to translate into instant sales

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