Apple's New Hire Suggests More Than One iWatch Is in the Works

What does Apple know about selling smartwatches that Google and Samsung don't? Whatever it is, it's probably locked in the mind of Patrick Pruniaux, TAG Heuer's former vice-president of sales and retail, whom Apple poached late last week for unknown reasons — except the reasons are incredibly obvious to anyone who's been paying attention.

Apple is poised to enter a new category later this year with some kind of wearable device, most likely a smartwatch. The company has been aggressively hiring people for over a year to develop the so-called iWatch; Pruniaux is just the latest recruit.

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