'Disgusting' Ads Show Men in Cars Doing Gross Things

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SYDNEY — An advertising campaign for personalised number plates in Australia has received a large number of complaints from the public and has been labelled "sexist" and "disgusting".


The ads advised women to "man proof their cars" by purchasing MyPlates with feminine designs from the new "Le Chic" range


The campaign asks: "Ladies, tired of that man smell in your car?" Before presenting the man-repulsing number plates as the solution.



Daryl Head, the chief executive of Custom Creative who created the campaign, said he was "upset" by the number of complaints to the Australian Standards Bureau. Read more...


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